Dear Lisa is a brand established by Jingbao Jewelry in 2014. Throughout its history, Dear Lisa has adhered to a creative style that is both restrained and elegant, refined and refined, yet also poetic. It constantly draws inspiration from the ever-evolving nature, dance, haute couture, and fairy tales, creating timeless works. Dear Lisa has opened a meaningful chapter leading to beauty and harmony.

Possess a stable online customer base in China

From 2014 to 2025, DearLisa brand products have sold a total of 27 million units, reaching over 15 million users. The cumulative total of online accounts and agent accounts (Tiktok, Xiaohongshu, Tencent video account, etc.) exceeds 8 million.

IFashion U is a brand established by Jingbao Jewelry in 2014. It embodies the charming hues of nature and the pure and simple freshness, reflecting a personality that loves life, pursues trends, and is introverted and reserved. It emphasizes the perfect combination of quality and taste details, with a concise and elegant style, typically combining casual and professional styles. More importantly, IFashion U does not compromise on materials or craftsmanship, which is an important reason for its enthusiastic pursuit by the public.

Feather Culture

Feathers, a gift from the sky, carry multiple profound meanings. They symbolize freedom, dancing with the wind, unrestrained, representing people's yearning for vast horizons and infinite possibilities; they are the embodiment of lightness and agility, gliding through the air almost imperceptibly, bringing a sense of agile beauty, like those fleeting yet dazzling moments in life; at the same time, they also contain a mysterious aura, with each feather's texture like a code from ancient legends, waiting to be deciphered. The "I.Fashion.U" brand integrates the beautiful meanings of these feathers with jewelry design, making each piece as if endowed with a soul, embodying the pursuit of free dreams, showcasing agile charm, and carrying mysterious stories, opening a jewelry journey for the wearer that intertwines fantasy and luxury.

Fenichel Novelty Company is a renowned American manufacturer of vintage jewelry. It was founded in New York City in 1925 by Louis Fenichel, who was later joined by his brother Max. Product Features: Fenichel is known for producing high-quality costume jewelry. Louis Fenichel personally designs about 95% of the company's products and has extremely strict requirements for production processes. Material and Craftsmanship: Their jewelry typically uses the highest-quality Austrian crystal and rhinestones, with bases mostly made of rhodium-plated metal to prevent discoloration and enhance luster. Its craftsmanship is often considered comparable to that of top brands of the time.Closure Date: Louis Fenichel passed away in 1956. Despite Max's efforts to keep the business afloat, the company ultimately closed down around 1959.

Jingbao Jewelry, Global Jewelry, completed its integration and merger in 2009 and has been operating ever since.

Currently, there are still related collectibles being traded on well-known online trading platforms such as Etsy or eBay

ZuFurer, a proprietary brand established by Global Jewelry in 2021, has opened a boutique at Room 105, Building A, 50 Holland Street, London, UK (postcode SE1 9F), showcasing a diverse range of precious jewelry and watch collections. The brand remains true to its unique heritage and has now become a modern jewelry icon embodying bold luxury.